We are Caroline and Serge Muller, the two co-founders and creative minds behind Mad Lords. Throughout the years, we have travelled around the world in search for one-of-a-kind pieces of jewelry and unparalleled artists, be they masters in their industry or avant-garde pioneers.

Our pursuit is an aesthetic, artistic, and spiritual one. Our dedication to curating the most exclusive designer jewelry is authentic. Our purpose to providing our tribe with means of differentiation knows no boundaries.

We unconditionally support and believe in those that reject traditional codes, albeit with kindness and poetry.

Our house of jewelry is subversive and disruptive, inspired by a lifestyle at the crossroads of rock n’ roll culture and bohemianism. Among our designers, we count the influential Jacquie Aiche, Shamballa jewels, Maor Cohen, Maria Tash, Foundrae, and Tobias Wistisen. They are the apostles of an atypical form of creativity that mixes spirituality and art.

Alongside these leaders, we have been joined with other exclusive creators that have now made their mark on the world: Japanese designers Gunda and "Rusthy Tought", Korean avant-garde artist Holzpuppe, and other rare Australian creators such as Henson.

To complete our Aladdin’s cave of wonders, we have developed two collections of jewelry of our own: “Mad Precious” and “Lion”.

Our flagship store is located in a secret spot, at the 316 rue Saint Honoré. This mystical place, neighboring the renowned Place Vendôme, has already been visited by the likes of Johnny Depp and Lenny Kravitz.

Our other location, only a few steps away from the first one, is a cabinet of curiosities that includes a “piercing studio”, which only the wildest members of our tribe have dared to visit. Would you be one of them?

We, the codebreakers.

We, the free.

We, the others.

We are Mad Lords.

Join the tribe.