To be minimalist corresponds to a way of thinking, born to reject the established codes and to adopt the "less is more" from the Bahaus school. This movement was born in the 1970s as a rejection of the colorful cultures of pop art. If being minimalist is also accepting a form of creative laziness, we are minimalist.
One of the most talented designers of her generation, with an avant-garde flair that many seek to imitate: a sublime blend of the most beautiful Egyptian antiquities and the now iconic Californian lifestyle.
Alexandra grew up with strong personalities who influenced her life. Her father from Argentina, was a great art lover and a silverware collector. He accustomed her to visit museums and they often spent weekends roaming «antique fairs» in England. He looked at silverware, while she focused on jewelry. She also grew up with a woman of character, a collector of Victorian jewelry. Trained in Fine Arts in Madrid, she learned the techniques of fake marble, old paintings restoration as well as the painstaking work of gilding. Consequently her attention to detail became more refined and she turned to jewelry.