A dream come true

Opening in Saint-Tropez was a hope and a dream. Caro spent her childhood there. The memories of her summers on the beaches of Pampelonne are engraved in her memory.  20 years later, together, we decided to write new pages of this beautiful story and to rest the building that we had built on a 3rd pillar. 

The opening of this shop in Saint-Tropez is a step in our growth on this magical sand. Here, everyone tries to free themselves from the constraints of everyday life, to resemble what they really are, to get closer to freedom, sometimes just to have fun.

Our jewels will be worn on the wildest beaches, in the VIP cabins where champagne and music are opened to excessive volume, or in the wildest evenings. Sometimes of a rare elegance, other times excessively glittering, from time to time discreet when the conditions impose it, always made for the sun proper to this mythical place. 

The meeting between Mad Lords and Saint-Tropez was made to take place, far from speed dating and ephemeral pop ups, we are settling there to learn the codes but especially not to respect the rules.

This is the beginning of a story. We will make it the most exciting of screenplays and why not a great film. Saint-Tropez is the future of Mad Lords. It'll make us grow and never die. 


The store

A few blocks away from the port, on one of the roads leading to the emblematic Café Sénéquier and Place des Lices. At 10 rue Gambetta, the shop replaces a historic jewelry store held by one of the town's important figures

« Mad Lords, the capital’s finest jewelry concept-store, shares with the city of Saint-Tropez the same authenticity, the same joie de vivre and the same bohemian aura breathed from the Seventies. »


Mad Lords Saint-Tropez


Nikki Beach

In addition to our boutique located on Gambetta Street, our presence on one of the most festive and luxurious beaches in Saint-Tropez this summer will feature a selection of the most talented designers, our exclusive shows, and the venue where we will be presenting our new creative offerings.


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