A dream come true
Opening in Saint-Tropez was a hope and a dream. Caro spent her childhood there. The memories of her summers on the beaches of Pampelonne are engraved in her memory. 20 years later, together, we decided to write new pages of this beautiful story and to rest the building that we had built on a 3rd pillar.
The opening of this shop in Saint-Tropez is a step in our growth on this magical sand. Here, everyone tries to free themselves from the constraints of everyday life, to resemble what they really are, to get closer to freedom, sometimes just to have fun.
Our jewels will be worn on the wildest beaches, in the VIP cabins where champagne and music are opened to excessive volume, or in the wildest evenings. Sometimes of a rare elegance, other times excessively glittering, from time to time discreet when the conditions impose it, always made for the sun proper to this mythical place.
The meeting between Mad Lords and Saint-Tropez was made to take place, far from speed dating and ephemeral pop ups, we are settling there to learn the codes but especially not to respect the rules.
This is the beginning of a story. We will make it the most exciting of screenplays and why not a great film. Saint-Tropez is the future of Mad Lords. It'll make us grow and never die.
10 RUE GAMBETTA
A few blocks away from the port, on one of the roads leading to the emblematic Café Sénéquier and Place des Lices. At 10 rue Gambetta, the shop replaces a historic jewelry store held by one of the town's important figures
10 RUE GAMBETTA
The piercing studio
Beyond a selection of jewelry inspired by our adventures and our travels, an adjacent piercing salon and a speakasy gathering works of art selected by the creators.
« Mad Lords, the capital’s finest jewelry concept-store, shares with the city of Saint-Tropez the same authenticity, the same joie de vivre and the same bohemian aura breathed from the Seventies. »
« The Parisian brand Mad Lords is known for choosing the best French and world brands of luxury jewelry and displaying them in a chic and design space. »