Where it all started

Paris has been the capital of luxury for centuries and a certain sweetness of life, although having spent long moments in other capitals, it is the city in which we have chosen to raise our children. Mad Lords is one of them. That’s where we had to start.

Having decided to lay our first stone there, we chose to take root rue Saint-Honoré. Where Hermes, Chanel and Colette had settled before us. Not too far from the Place Vendôme, too stuffy for our taste or the Avenue Montaigne, much more stereotyped than we were inclined to be.

How can we give ourselves time with each of you? How can we allow ourselves to be not have imposed codes? How to create a universe that resembled the home of artists rather than a bourgeois apartment or worse a «shop».

Our answer was moving in a secret courtyard at 316 of the street, a few steps from the church Saint Roch, a name predestined for lovers of music in general and that of the 1970s in particular…

316… This number inspired our logo, demonstrating our anchorage in this place steeped in history. We have succeeded in making it a symbol, a tattoo that expresses our attachment to respect differences, illustrating our adherence to this maxim «if you differ from me, far from harming me, you enrich me».

We also settled there to sometimes introduce you with discretion, humility and pride the discoveries of our treasure hunts, from Tokyo to Los Angeles to Istanbul and never forgetting Europe.

Three doors will give you access to it: the one of our «studio piercing» open on Rue St-Honoré, the secret gate of 316 and finally our digital world accessible by our sites or our Instagram page. Once you have crossed these doors, it is up to you to discover the treasures you will want to look for. We will be your guides, without ever imposing a particular destination…