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The passion for jewelry. The priority to the human.

Caroline and Serge, co-founders of MadLords, passionate about jewelry, call upon their new nomads and place authenticity and humanity at the center of their rock and chic world.

They claim a universe of rock to hippie jewelry that ranges from simple chic to fine jewelry.

Faithful to their artists from the early days, they systematically challenge them with the arrival of new and more talented creators.

Wherever they come from, Mad Lords' choices are guided by the heart and the diligent search for authenticity.Concerned about the environment, they now use responsible gold labeled Fairmined for the jewelry in their Mad Precious and Ethical line. Their packaging has become eco-responsible….

Mad Lords welcomes you to its two boutiques on rue Saint-Honoré in Paris : The first, on the street, which is also a piercing studio and the second, more discreet, where a bohemian spirit reigns mixing music, vintage furniture and intoxicating scents, is hidden in a courtyard.

Le Bon Marché has chosen them as a special guest in their jewelry space. This prestigious department store has thus recognized the quality of the curation operated by Mad Lords.

Their desire for elsewhere prompted them to open a new boutique in Deauville. It is their first foray outside Parisian borders. Others are to be expected ...