Caroline and Serge, the co-founders of Mad Lords, are driven by their passion for jewelry. As self-proclaimed "new nomads", they put nature and humanity above anything else. Their universe is rock and chic, while never refraining from being provocative.
Albeit loyal to the artists that joined their tribe early on, they systematically challenge them with the arrival of new, ever more talented creators. Their choices are guided by an assiduous search for authenticity.
Their universe revolves around 2 spaces, located on rue St Honoré. The main store is hidden in a courtyard not unlike a modern-day Aladdin cave, with rare furniture and secret scents. The second is a piercing studio, akin to an appetizer prior to tasting the wonders hidden in their secret boutique.