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Book a private session at the Mad Store Deauville

An air of Saint-Honoré in the heart of Deauville.
Mad Lords is opening a new space in Deauville, a place where its founders spent their childhood. Located in the heart of the city, a selection of jewelry ranging from hippie chic to fine jewelry, for women and men, will be presented. A piercing salon will be open there, adjacent to a clandestine bar where some rare spirits, exceptional teas and even excellent Italian coffee will be offered. Mad Lords will express his very particular lifestyle highlighted by a few artworks. They will provide the link between jewelry and passion for aesthetics in all its forms.
Founded by Caroline and Serge 8 years ago, Mad Lords is recognized as an iconic concept store offering an ultra exclusive selection of jewelry ranging from fashion jewelry to fine jewelry.
Its founders began their journey by opening a secret spot hidden in a historic courtyard on rue Saint-Honoré in Paris. They yearned for jewelry they loved in a place that look alike them.
They were then selected by Bon Marché as a special guest in the jewelry space of this temple of luxury. This corner embodies their presence on the Paris Rive Gauche.
Mad Lords then opened a piercing salon in rue Saint-Honoré where a selection of earrings and piercing jewelry from the most exclusive designers such as Maria Tash and Jacquie Aiche is offered.
The founders have always been attached to their socially responsible commitments. In this regard, the jewelry they create uses eco-responsible gold labeled Fairmined. They collaborated with the Institut Pasteur during the Covid crisis among other actions.
Mad Lords will bring to Deauville its desire to break the codes in an edgy and always particularly selective universe.