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An air of Saint-Honoré in the heart of Deauville.

 Mad Lords is opening a new space in Deauville, a place where its founders spent their childhood. Located in the heart of the city, a selection of jewelry ranging from hippie chic to fine jewelry, for women and men, will be presented. A piercing salon will be open there, adjacent to a clandestine bar where some rare spirits, exceptional teas and even excellent Italian coffee will be offered. Mad Lords will express his very particular lifestyle highlighted by a few artworks. They will provide the link between jewelry and passion for aesthetics in all its forms.

Mad Lords will bring to Deauville its will to break the codes in an edgy and always particularly selective universe.