Caroline and Serge began their journey by opening a secret spot hidden in a historic courtyard on rue Saint-Honoré. They yearned to offer the jewelry they loved in a place that resembled them.
Mad Lords is recognized today as an iconic concept store offering an ultra exclusive selection of jewelry ranging from fashion jewelry to fine jewelry.
They were quickly selected by Bon Marché as a special guest in the jewelry space of this temple of luxury. This corner embodies their presence on the left bank of Paris.
Mad Lords then opened a piercing salon in rue Saint-Honoré where a selection of earrings and piercing jewelry from the most exclusive designers such as Maria Tash and Jacquie Aiche is offered.
The founders have always been attached to their socially responsible commitments. In this regard, the jewelry they create use eco-responsible gold labeled Fairmined. They collaborated with the Institut Pasteur during the Covid crisis among other actions.