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The brand Persée was inspired by the myth of Perseus, the Greek hero, secret son of the mortal Danae and the powerful Zeus. The god metamorphozed his beloved into a golden rain. The brand is inhabited by the desire to show pure diamonds, bare, uncrimped, in all authenticity, while raising and revealing further the brightness and the brilliance of the stone. Luxury of everyday life, luxury of simplicity... this is the magic that Persée wishes to offer to all women.