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Mad Lords is the project of a couple of fusional energies. Serge Muller, associate founder of an investment bank, follows the long family artistic tradition, close to Cézanne and more recently the photographer Willy Ronis. Caroline Muller, her life partner, manages the site. A youth in New York, a course at LVMH and Ralph Lauren, she brings a feminine soul supplement, an effective energy. Mad Precious "Symbolic and authentic”. These are the master words that inspired Mad Lords to launch its first exclusive collection of jewelry "Mad Precious". The symbolism of the pavements in white and black diamonds echoes the decisive choice to produce precisely 7 bracelets, magic figure in the world of music, religion and astrology. The authenticity of gold delivers a rock and nonconformist interpretation. Black and white creations bring together authenticity and avant-garde»