Mad Precious & Ethical

Mad Lords is committed to ethical and responsible jewelry in 18k gold.

In early 2020, Mad Lords obtained the international Fairmined label and has since committed to 100% of its purchases from mines affiliated with this label.

Responsible and ethical gold account for a tiny proportion of the world's gold production. It comes from human-sized mines which adopt responsible organizational, social and environmental practices. Mad Lords thus contributes to better working conditions, well-being and environmental protection of mining communities in South America.

Caroline and Serge, co-founders, place this commitment in a global approach aimed at contributing to the protection of the environment and, through donations, to medical research.