The day that Alizée Guinochet decided to launch her own brand of jewelry, she did not yield to any chance. All her history led to this path. As a child, she knew the backstage of place Vendôme where her grandfather was a renowned jeweler, specialized in gemstones. Her mother had more of an iconoclastic taste and worked in the costume jewelry industry. She was the creative director of a London brand, sold at Harrod's, TopShop and Selfridges. Strong of this rich heritage, Alizée has found her own style. Her adventure begins in New York where she learned the latest manufacturing techniques. She first created a few models exclusively for her loved ones. She designs what she would like to wear, herself. Jewels we can live with, from morning to evening, without ever taking them off. In the United States, Alizée's jewels had immediate success because they have, in the eyes of all, a terribly Parisian charm. Naturally, And...Paris then settled in France, where Alizée now lives. In 2016, she launched her first official collection, remaining true to her identity: simplicity and distinction.