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This is the story of a meeting between two jewellery and digital enthusiasts. Two names that slam the banner of a revolution in the universe of gems. One, Alexandre K, heir to a family passion. The other, Julien has, makes digital the creed of a new luxury and transmutes an ancestral know-how in a contemporary and disruptive experience.

This is a tribute to the Web error code "404 Not Found", being nowhere and everywhere at once. 

This is the story of a meeting between two jewellery and digital enthusiasts. Two names that slam the banner of a revolution in the universe of gems. One, Alexandre K, heir to a family passion. The other, Julien has, makes digital the creed of a new luxury and transmutes an ancestral know-how in a contemporary and disruptive experience.

This is a tribute to the Web error code "404 Not Found", being nowhere and everywhere at once. 

404 Place Vendôme is also an experience of a new genre, where tradition merges with modernity, where technology is no longer a mere artifice, but is truly at the heart of the creative process.