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January 11, 2021 3 min read

Chokers or long necklaces: jewelry on the heart

Adorning the neck with several necklaces evokes many desires. A necklace is much more than a piece of clothing. It is sentimental, emotional, ment to be looked at and set on the skin, close to heart. Women’s necks hide many secrets.

Iconography through ornaments: a long-term relationship

Everyone has at least once been fascinated by stunning goldish Egyptian breastplates or prehistorical necklaces set with pearls. Neck jewelry is as old as earrings and was at the beginning dedicated to men and women. As any jewel, necklaces were a social and wealth marker. The various styles of Mesopotamia, Greece, Persia, Egypt, Italy, Asia or Africa are still represented nowadays and inspired designers all around the world. To Mad Lords and its designers, a neck jewelry echoes with any emotion. Sophisticated, refined and influenced by various technics, it is one of the most intrigant piece of jewelry.

A plural jewelry

Simple, double or multiple rows, set with as much pendants as you wish, necklaces create any style: classical, original, colorful…

The different types of necklaces

Trends change, get rid of conventions and established codes but still, some markers remain. There are different types of necklaces, depending on their length: - the choker; - the pendant; - the princess necklace; - the long necklace.

A single chain or a thoughtful stacking

Some designers enjoy creating a jewelry piece by imagining the future owner and the symbolic he or she will attach to it. Conversely, some people simply appreciate sublimating their neck by wearing a beautiful object. Some would keep their necklace as their one and only neck ornament while others enjoy mix and matching. Stacking jewelry on the neck is getting more and more appreciated and designers are responding to this new demand.

The neck ornament, a balanced jewel

Mad Lords works with designers who play with every one’s tastes and find inspiration in their aesthetic background and culture.

Find your own style

A neck jewel can be a piece of custom jewelry such as the Gunda’s necklaces, made of a chain set with a pendant, a charm. The melting pot of textures and shapes, precious stones and pearls, white gold and yellow gold can create any type of look or style. Jacquie Aiche’s, jewelry is a perfect example of mixing gold with pearls and stones. Her jewelry seems even more stunning when worn by Alessandra Ambrosio.

The palette of creators

The Mad Lords spirit is to create a jewelry collection made for each type of girl. The Mad Private collection, pieces created by Melie Jewelry, Nadine Aysoy, Kismet by Milka or Céline d’Aoust are the perfect way highlight the symbolic value of a diamond or a gemstone set with gold or silver. Women’s necklaces have no graphical or technical limits. Throughout the years, the various influences and the creativity of many designers have changed, but still a necklace is a timeless piece carrying a great legacy. Vintage, rock, neo-classic… necklaces embrace all women!  

The opinion of the Mad Lords’ creator (Caroline Muller)

Our designers are really careful and aim to satisfy any customer seeking a one-of-a-kind piece.

Our website presents all our designers and our team is here to listen and advise you at any time.



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