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April 12, 2021 2 min read

The showroom of responsible designers

Muse is a showroom with a clear ambition: creating an “alternative jewelry” with strong human values. Obviously, Mad Lords fell in love with it’s creator, Jennifer Shanker.

A humanist behind the muse

The brand hides the secret will to combine luxury features with love and kindness. The creator, Jennifer Shanker worked as a humanitarian, then in technology field, and finally in high jewelry before she launched her own brand. She came across the idea when she met Yossi Harari during a trip in Tel Aviv. The Muse principle is quite simple : gathering in one exhibition several independant designers from all around the world. However the jewelry lover needed more than jewelry and a good cause. Today, Muse brings the glam of diamonds’ sparkles and gold’s light to universal values. As an example, the benefits of the heart shaped pink quatrz pendants are given to the Black Lives Matter movement.

Mad Lords selection

Since the creation of the showroom in 2015, Muse gathered many designers. Mad Lords provides visibility to each of them, in our Parisian boutique.

The GEMFIELDSxMuse Capsule collection

Since 2016, Muse works with the “fairmined” company Gemfields. Mining ethical emeralds and rubies from Mozambique and Zambia, this miner is well renowned. The two compagnies partnered and created the capsule collection GEMFIELDSxMUSE. This group of 17 designers created over 150 pieces.

A great range of artists

To create the perfect selection of jewelry, Mad Lords chose pieces amongst the collections of many designers. This selection reveals arepresentative palette of the brand and the creative strength of its artists : Béa Bongiasca, Then Thousands Things, Tara Hirshberg, Silvia Furmanovich, Nancy Newberg, Michelle Fantaci, Marlo Laz, Elena Votsi, Adam Essere, Christina Alexiou, etc.

A transfigured classic jewel

At first sight, the big amount of yellow gold of the jewels selected by Mad Lords recalls a quite classic style. But these pieces are also truely authentic and creative.

Necklaces in the spotlight

Yellow gold chains et pendants are the main pieces of the Muse collection. A 18 carat yellow gold necklace made of small or big links can have many different lengths to perfectly fit any neck. A goldish long necklace or choker recalls the Californian bohemian chic style.

Precious stones

Pendants or charms can either be discreet or rebel. The shape of the heart made of yellow, rose or white gold and set with diamonds, emeralds, green, red, orange, blue or turquoise enamel easily challenges unconventional patterns. Vintage pieces, such as the incrusted blue eye, the beetle, the peace and love symbol set with white diamonds or a red enamel lip shaped pendant show that jewelry allows any kind of aesthetic. For the stones lovers, the creations with set with tourmalines ou malachites keep the magic of natural materials.

The opinion of Mad Lords’ creator (Caroline Muller)

At Mad Lords we love to share with engaged and authentic professional designers. You agree with the ethical values of Muse ?

Come and discover our Muse jewelry selection in our boutique or on our website.



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