Mad Lords opens a new concept store in Deauville, a place where Caroline and Serge spent their childhood.

Located in the heart of the city, a selection of rock, chic and authentic jewelry, for women and men will be presented. A piercing salon will be open there, adjacent to a "speak easy", some piece of art will be displayed. Mad Lords will express its lifestyle, combining jewelry and passion for art in all its forms.

Caroline et Serge chose Deauville because, better than any place, it is the receptacle of their most beautiful memories of childhood and adolescence. Deauville is today according to them "the capital of discreet, exclusive and elegant luxury". As are their jewelry.

Discover the articles in vogue.fr and indeauville.fr.